Join Useberry's mission to transform user testing into a catalyst for innovation and user-centric products. Our platform empowers creators with actionable insights, ensuring products not only meet but exceed UX expectations. Help us shape the future of product development, making every interaction meaningful. About the role If you're passionate about email marketing and content creation and have hands-on experience with email campaigns, then the new Campaign & Content Specialist role could be the perfect fit for you. This position is a mix of execution and strategy. You’ll play a crucial role in shaping our lead generation campaigns and contributing to Useberry’s business growth. You’ll work closely with our marketing, design, and product teams daily. This role offers you the chance to engage with various marketing activities, such as gated content, newsletters, and educational materials, and gives you the opportunity to help develop and refine our processes right from the start. With our inbound marketing activities expanding, you’ll find plenty of opportunities for experimentation and sharing your ideas. You are a digitally savvy & creative marketer who will drive customer engagement and create awareness & credibility for our platform. You'll set and execute a content and marketing strategy that amplifies Useberry’s key messages, including blogs, webpages, resources, case studies, social media, webinars, email, and proactive PR. Responsibilities Craft targeted email campaigns by skillfully segmenting audiences to ensure the delivery of relevant and engaging content Assist inbound lead-generation activities through multiple channels including blogs, newsletters, and content Apply your knowledge of product marketing to bring Useberry's products to life in various content formats, illustrating their advantages and unique selling points in a clear, engaging manner Own and manage a process for experimentation to find new channels, tactics, audiences, and offers Develop high-quality marketing collateral, including white papers, ebooks, video demos, landing pages, webinars, and more, with solid writing and presentation skills Create content that is optimized for SEO as well as conversions Create, maintain, and execute content strategies and editorial calendars for marketing campaigns Own, champion, and govern the voice, tone, and style guidelines for Useberry Project manage workload, track and report progress, and deliver against deadlines Work closely with the outbound marketing team and the design team Requirements A minimum of 3 years of professional marketing experience is required, preferably in a B2B SaaS company or an agency Proven hands-on experience in email campaigns Comfort using and a working knowledge of CRMs (e.g. MailChimp), video tools (e.g. Zoom webinars) Strong writing and presentation skills with the ability to command an audience Copywriting or content writing experience Ability to use imagery to help tell a story We are working in a hybrid environment, so excellent communication skills are necessary whether this is over email, slack, video, or face-to-face Ability to conduct in-depth research and strong pattern recognition Good knowledge of content marketing techniques and SEO principles A high degree of professionalism and flexibility - equally comfortable working independently and as a team Fluency in English (verbal & written) Bonus Points Academic background in technology and/or user experience Passion for exploring new technologies Why work at Useberry You'll have the opportunity to grow as we do and work with people from around the globe You’ll have the chance to shape the industry of product research You’ll work with the coolest colleagues More benefits: Full-time or contract opportunity Hybrid options for the position are available Training budget to develop your skills and career Competitive salary Free coffee and snacks Selection Process: A discussion to get to know each other better and to provide more details about Useberry and the position A little more in-depth discussion about the technical aspects of your experience and accomplishments with the hiring manager A project related to the job and a conversation on how you approached it. We would love to understand your mindset and skillset Meet the c-level Offer