Performance Marketing Specialist - Paid Social & Search (Remote, Europe)

• Plan, execute, and own the end-to-end management of paid social and paid search campaigns, with a focus on driving new trial sign-ups and customer acquisition.
• Conduct deep performance analysis to move beyond the "what" and uncover the "why" behind performance shifts, identifying root causes and opportunities for growth.
• Translate your data-driven insights into actionable, strategic recommendations to improve key metrics (CPL, CPT, ROAS) and clearly communicate these proposals to stakeholders.
• Partner with internal "tribe" teams on campaign launches, providing expert guidance on audience targeting, creative best practices, and measurement to ensure success from the start.
• Manage and optimize campaign budgets effectively to maximize ROI and achieve pipeline and revenue targets.
• Continuously ideate and implement A/B tests for audiences, ad copy, and creatives to drive incremental performance gains.

• After Week 2: You’ll be familiar with our paid ad account structures (e.g., Meta Ads, Google Ads) and reporting dashboards, gaining a clear understanding of our campaign setup and performance tracking.
• After Week 3: You’ll have analyzed current campaigns, diving deep into their performance data and proposing data-backed optimizations or A/B tests, with guidance from a senior team member.
• After 1 Month: You’ll be well-versed in our internal processes and begin taking ownership of specific campaign tasks (e.g., ad setup, targeting), supported by a senior team member to ensure success.
• After 2 Months: You’ll work with growing independence, confidently partnering with internal campaign teams (e.g., product or demand generation) on campaign launches for product promotions and demand generation, driving your assigned campaigns from setup to optimization with measurable results, while collaborating with senior team members for strategic alignment.

• An Insight-Driven Analyst: You don't just report the numbers; you find the story behind them. When you see a metric change, you instinctively dig to find the root cause, understand the business impact, and propose a data-backed solution.
• A Proactive Owner: You have a high sense of ownership and accountability. When you encounter a problem, your first instinct is to analyze it, develop a hypothesis, and propose a solution. You bring solutions, not just problems.
• An Adaptable Learner: You excel at mastering new platforms, tools, and strategies, staying ahead of the curve to fuel our growth.
• An Efficient Operator: You are a self-starter who can manage your workflow independently. You can distinguish a high-impact project from a low-impact task and prioritize your time effectively.
• A Clear & Confident Communicator: You can synthesize complex data into clear, persuasive, and actionable recommendations. Your communication, both written and verbal, is precise and builds confidence with your team and stakeholders.
• A Technical Explorer: You’re curious about how marketing tools and platforms work, always looking to optimize and innovate.

• 3+ years of hands-on experience in performance marketing, with a strong background in B2B an asset (SaaS experience preferred).
• Proven track record of using data and analysis to drive significant improvements in campaign performance (CPL, CPT, etc.).
• Hands-on experience in paid advertising, with deep expertise in at least one major ad platform (e.g., Meta, Google) and a strong enthusiasm for mastering new channels and strategies.
• Deep proficiency with Google Analytics 4.
• Experience collaborating with cross-functional teams (design, copy, marketing operations) to launch campaigns.
• Excellent verbal and written communication skills in English

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (

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