Key Account Specialist - Modern Trade

• Support the creation, negotiation, and execution of commercial agreements for retailers in collaboration with the Group Key Account Manager.
• Fully manage designated national retail accounts and act as the main point of contact.
• Collaborate with Area Sales Managers to close and execute agreements with regional/local retailers.
• Participate in designing annual promo packs, tailor-made activities, and retailer-specific visibility plans (leaflets, in-store activations, TV exposure).
• Negotiate in-store visibility to maximize product exposure.
• Act as the key liaison between Key Accounts and Field Sales to ensure perfect execution of agreed activities.
• Monitor stock allocation for promo SKUs, track sell-in, and manage daily ordering to avoid out-of-stock situations.
• Analyze customer and market data (PowerBI, SAP, Nielsen) to generate insights that support category growth and improve performance.
• Support the development and execution of Sales Plans and Joint Value Creation Plans for assigned retailers.
• Manage e-retail operations for designated accounts (content accuracy, promo execution, stock replenishment).
• Propose distribution expansion, support new product launches, and identify category opportunities based on market trends.
• Provide clear reporting on customer performance, promo effectiveness, and results to enable data-driven commercial decisions.

• Bachelor's degree in Business Administration, Economics, Marketing, or a related field.
• 3+ years of sales experience, preferably in FMCG and particularly in retail or Modern Trade environments.
• Strong commercial acumen with the ability to understand shopper behavior and customer needs.
• Excellent negotiation and stakeholder management skills.
• Strong analytical capability with proficiency in insights generation.
• High level of comfort with digital tools: MS Office, Power BI, SAP.
• Ability to work under pressure and manage multiple priorities within tight deadlines.
• Strong interpersonal skills and ability to build and sustain long-term customer relationships.
• Team-oriented mindset with the ability to collaborate effectively across departments.
• Fluency in Greek and English.

• A dynamic role with high visibility and strategic impact within a leading FMCG organization.
• A collaborative, inclusive, and performance-driven working environment.
• Continuous learning and development opportunities, including exposure to best-in-class planning practices.
• Competitive compensation and benefits package.
• The opportunity to be part of an organization that genuinely invests in its people and promotes a culture of belonging and equal opportunity.

Heineken