Performance & E-mail Marketing Specialist

• Designing and executing email marketing strategies to engage, convert and retain customers.
• Analyzing customer data for segmentation and personalized content that increases conversions.
• Managing and optimizing automated email workflows (e.g., welcome series, abandoned cart, re-engagement sequences).
• A/B testing for subject lines, CTAs, email content and layouts for continuous performance improvement.
• Monitoring of KPIs of email campaigns (open rates, CTRs, conversions).
• Creating email content that aligns with the customer journey and drives customers through the sales funnel.
• Managing and tracking PPC campaigns on platforms such as Google Ads, Meta Platform and other relevant channels.
• Researching and selecting keywords for optimal campaign performance.
• Data analysis & key performance metrics (CPC, CTR, ROAS) analysis for continuous optimization of campaigns.
• Generate daily, weekly & monthly reports with actionable insights.
• Competition analysis and opportunity identification
• Managing Google Tag Manager for efficient tracking of conversions.
• Passion and energy for all of the above!

• Bachelor's degree in Marketing, Statistics, Data Science or related field.
• At least 3 years of experience in a performance marketing and email marketing position (ideally in a digital agency).
• Familiarity with email marketing tools & automation (e.g. Klavyio, Mailchimp, HubSpot).
• Experience with advertising platforms (Google Ads, Facebook Ads Manager).
• Ability to segment and create personalized campaigns.
• Experience in A/B testing & optimization techniques.
• Attention to detail & ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.
• Knowledge of email marketing regulations (CAN-SPAM, GDPR).
• General knowledge of digital marketing (SEO, PPC) will be considered an added advantage.
• Copywriting skills & creating compelling content for email marketing campaigns.

BEAUTY VELONAS