Respond timely and in an informative manner to all booking requests arriving by mail, telephone, web booking systems or any other means Build and strengthen relationships with existing and new customers to enable future bookings, execute and support the operational aspects of business booked, check if advance payments are made timely Maintain reservation records, update room availability on the PMS database, process any modifications or cancellations and communicate with team members as appropriate Be fully aware of room types, their locations, layout and specific features, and work on allocation and maximizing yield from room reservations Be aware of all room rates, packages, discounts, special offers and other available benefits Create and maintain a well-organized database of clientele profiles, updated with special requirements and any other useful information Ensure excellent communication with the Front Office Team and coordinate the organization of additional services (such as airport transfer or VIP benefits) offered to the customers at the time of room reservation Understand the overall market, be aware of competitors' strengths and weaknesses, economic trends, supply and demand