Brand and Trade Marketing Specialist

Knauf Middle East, Africa & South Asia

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Πλήρης Απασχόληση

Πριν 9 ημέρες

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Marketing Team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.KNAUF GREECE is proud to be part of the Knauf Group. We have a 33-year heritage in gypsum manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Athens as Brand and Trade Marketing Specialist.Can you say 'yes'?Do you treat your colleagues with respect?Do you always have the customer in mind?Do you act with future generations in mind?Do you like to seek out opportunities to grow and develop?Do you have a proven track record of delivering results?The Brand and Trade Marketing Specialist will be responsible for developing and executing brand and trade marketing strategies to enhance Knauf's market presence and drive customer engagement across Greece and Cyprus. The position requires strong analytical skills, creativity, and close collaboration with cross-functional teams to deliver measurable results.What You'll Be Doing

Collect and analyze customer and market insights specific to the construction and building materials industry, identifying trends, customer needs, and competitive dynamics.
Lead as a brand owner by designing and implementing integrated marketing strategies across traditional and digital channels, ensuring brand consistency to all touchpoints.
Design and execute a data-driven digital media strategy, leveraging platforms such as social media, search engines, and construction-focused digital channels to maximize online reach, engagement, and lead generation.
Foster cross-functional collaboration with sales, logistics, and other internal teams to ensure the smooth implementation of marketing plans and alignment with overall business goals.
Oversee the management of a substantial marketing budget, focusing on maximizing ROI through strategic prioritization of high-value initiatives and contributing to precise sales forecasting for Knauf's product lines.
Collaborate with external agencies to craft integrated and comprehensive marketing strategies, ensuring campaigns are tailored to the unique requirements of the construction market and delivered within set timelines.
Analyze product performance, gather market feedback, and assess customer satisfaction to generate actionable insights and present strategic recommendations that enhance Knauf's market presence and drive growth.

What We'd Love For You To HaveWe are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas - this is an added advantage:

Bachelor's degree in Communications, Marketing, Public Relations, or a related field. A Master's degree is a plus.
3+ years of experience in brand communications, either in-house or within a creative/advertising agency.
Proven track record of delivering successful brand campaigns - including employer brand and CSR efforts.
Strong storytelling, writing, and editing skills.
Ability to manage high-impact, cross-functional projects in fast-paced environments.
Excellent communication and stakeholder management skills.
Fluent in English language, both written and oral skills

We'll Provide

Competitive salary
Private health insurance
Opportunity to grow in a multinational environment

What happens next?We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application as soon as possible.Founded in 1932, Knauf is one of the world's leading manufacturers of construction materials for interior design, building insulation, and design ceilings.Knauf entered the Middle East, Africa, and South Asia (MEASA) in 1997. Today, we are a leading player across the region, with operations spanning 15 countries and 19 state-of-the-art production facilities, driven forward by 2,000 high-performing professionals.Headquartered in Dubai, United Arab Emirates, MEASA's reach extends across Algeria, Cyprus, Egypt, the GCC, Ghana, Greece, India, Iraq, Kenya, Morocco, Nigeria, Tanzania, Tunisia, and Turkey.In MEASA, we offer the opportunity to be part of a global family of over 41,500 colleagues in 96 countries, who are dedicated to the same core values, and to a shared sense of purpose. We encourage all our people to shape their own career, with the freedom to stretch their skills and learn new ones.Driven by an unwavering commitment to quality, innovation and sustainability, we are building more than just exceptional gypsum-based solutions - we're shaping a future we can all be proud of.

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