Senior Marketing Manager
SoftOne Technologies
- Αθήνα
- Μόνιμη
- Πλήρης Απασχόληση
- Develop and implement comprehensive marketing strategies to effectively position our business software solutions in the market.
- Collaborate with product management, sales, and other stakeholders to define target audiences, messaging, and positioning for our software products.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Plan and execute multi-channel marketing campaigns, including digital marketing, content marketing, social media, events, and traditional marketing channels.
- Monitor and analyze marketing campaign performance, leveraging data and insights to optimize strategies and drive continuous improvement.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Build and maintain strong relationships with industry influencers, partners, and customers to enhance brand reputation and drive customer advocacy.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge.
- Act as a mentor to junior and middle-level executives of the department, providing valuable feedback
- 8+ experience in marketing department
- Bachelor's degree in marketing, business administration, or a related field. MBA or Master’s degree in related field is highly desirable
- Experience running large scope projects with cross-over departments and large teams
- Ability to proficiently oversee multiple projects with diverse priorities, guaranteeing prompt and cost-effective delivery of outcomes.
- Excellent interpersonal, written and oral communication skills
- Attention to detail, accuracy and ability to manage multiple priorities
- Proficient command of the English language
- We innovate
- We are reliable
- We focus on growth-development
- We care about people
- We approach our work on a systematic & organized way