Data & E-Commerce Specialist
Heineken
- Αθήνα
- Μόνιμη
- Πλήρης Απασχόληση
- Identify local measurement approach based on available data sources and prepare structured/unstructured large data sets for testing and modelling purposes.
- Determine potential sales impact following agreed framework and using available benchmarks.
- Drive and own in-flight optimization based on preliminary sales results.
- Capture outcomes of and generate insights on local iDDM campaigns. Share within global iDDM community to enable best practice learning.
- Increase local analytical capability by further improving existing analytical models and applications.
- Sort through existing data to pull out and communicate the important points in relation to the business issue & prepares structured reports for internal consumption for e-commerce.
- Mines existing and historical data for deeper market understanding of e-commerce channel.
- Gather requirements and design reports/custom sales analysis tools for Marketing & Sales.
- Deal with e-commerce KPI Measurement and Reporting & determines potential sales impact following agreed KPIs.
- Capture outcomes from BTL campaigns and connect them with brands' performance combine media and sales activation data.
- Bachelor degree preferably a in data analysis, marketing, business, statistics or economics. A Master's degree will be considered an additional asset.
- 5+ years of working experience in similar roles as Data Analyst.
- Experience in FMCG, Retail or Agency will be considered as asset.
- Excellent data-mining skills including tools like PowerBi and advanced XL, SPSS.
- Solid knowledge of statistical tools/methods and experience in data analytics. Ability to process large amount of data to extract insights - i.e. Correlating factors, Statistical Differences, extrapolation, estimations.
- Working knowledge in statistics and using tools like R and Python.
- Excellent command of the English language (both written & oral).
- Advanced knowledge of MS Office tools, especially Excel, PowerPoint.
- Strong Communication & Presentation and interpersonal Skills.
- Attention to Detail, Analytical & Problem Solving Skills.
- Results Orientation & Ability to work effectively within teams as well as independently.
- Time Management and organizational skills.