Marketing Brand Manager

SoftOne Technologies

Αθήνα
Μόνιμη
Πλήρης Απασχόληση

Πριν 18 ημέρες
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SOFTONE is one of the largest cloud-based business software providers in Greece and SE Europe. The Group consists nine leading brands (SoftOne, UNISOFT, PROSVASIS, Regate, IMPACT, cosmoONE, Global Sustain Technologies, Sunsoft and Twinsoft), employs more than 700 professionals and counts more than 60,000 active customers. SoftOne is a pioneer in offering multi-tenant cloud-based ERP since 2008 in the SEE region and has since evolved to a 360o solution provider, addressing end to end digital transformation by offering cutting-edge technological products and platforms. Beyond Greece, where the company is a market leader, SoftOne is expanding aggressively through organic growth and acquisitions in the SEE market, with staffed offices in Bucharest (RO), Sofia (BG) and Limassol (CY).SoftOne is looking for an experienced Brand Manager to join our team.Your RoleAs a Brand Manager, you will be responsible for developing and implementing effective brand strategies to enhance the company's awareness and market presence. Reporting directly to the Senior Marketing Manager, you will work closely with cross-functional teams to ensure consistent brand messaging and positioning across all marketing channels.Your contribution to the success of the team

Efficiently manage the marketing budget of assigned brands/product to achieve given KPIs
Collaborate with product teams, internal stakeholders, and external partners to develop and implement effective Go-to-Market marketing plans
Contribute to the creation of an annual Marketing and Communication Strategy
Participate in the design and execution of Above-The-Line (ATL) campaigns
Assist in planning and executing Public Relations (PR) campaigns and events
Prepare trade marketing materials as required
Effectively manage websites for assigned brands/products, ensuring optimal performance
Successfully handle ad hoc projects with excellence, including events, digital initiatives, and collaborations
Take responsibility for designing and executing social media content for assigned brands
Monitor digital campaign performance closely for assigned brands
Stay updated on competitors' marketing activations

Your Qualifications & Competencies

Bachelor's degree in Marketing, Business Administration, or a related field
At least 4 years of working experience in marketing as brand manager, marketing specialist, marketing executive in a Commercial company or account manager in advertising agency
Proven track record of successfully developing and implementing brand strategies that drive business growth

Strong analytical skills with the ability to interpret market research data and translate insights into actionable strategies
Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and stakeholders

Creative mindset with a keen eye for design and attention to detail

Proficiency in using marketing tools and software

Familiarity with the business software industry is a plus

Your BenefitsWe are growing our team with the vision of having top performers who contribute to the growth of the company. As a result, we offer:💰Competitive remuneration package❤️Private health insurance & pension plans🏠Hybrid working model & flexible working hours💯Opportunity to work alongside experienced people who are always eager to mentor🚍Transportation with company’s bus from central metro stations🚴‍♀️Bike Sharing company’s program📖 Funded training & development opportunities🥪Subsidized onsite high quality catering food services & snacks🧘🏼‍♀️Psychological and Nutrition Support servicesOur core values and competencies define us every day and make us stand out:

We innovate
We are reliable
We focus on growth-development

We care about people
We approach our work on a systematic & organized way

Do you feel excited about the above? If, so, apply to this job opportunity

SoftOne Technologies