Head Of Marketing
Human Factor
- Αθήνα
- Μόνιμη
- Πλήρης Απασχόληση
- Own and allocate the marketing budget towards the channels with the highest short- and long-term ROIs to maximize both top and bottom line
- Strategically and tactically optimize our paid acquisition channels, including e.g. Google and Facebook Ads
- Develop and optimize adjacent paid channels such as IG, YouTube, Snapchat and TV
- Drive and execute on SEO related activities
- Build the company brand through marketing and PR efforts
- Co-develop the overall company strategy and own the marketing roadmap
- Cultivate a can-do mentality, lead by example, and continuously ensure that the best team is in place, i.e. hire and develop the right people
- Analyze marketing and product data to optimize return on marketing spend
- Identify creative opportunities for the company to grow
- 3-4 years of hands-on experience in a similar role
- “Growth hacking” and execution mindset; commitment to timelines and constantly seeking to deliver impact and results
- Strong analytical skills and ability to optimize the marketing approach through numerical analyses
- Strong understanding of both performance marketing and organic channels (particularly SEO)
- Knowledge of other types of marketing (email, SoMe, affiliate marketing, etc.,) is a definite plus
- Team management experience; knowledge of how to motivate and leverage junior resources to consistently deliver high-quality output
- Experience in optimizing conversion rates from insights and analyses on UI/UX
- Ability to be both detailed and hands-on while being able to zoom out for strategic decisions
- Excellent verbal and written communications skills in Greek and English
- Strong social fit to company culture; independent and energetic with a can-do and go-get attitude adding more energy to the group than you absorb
- Can-do attitude to drive change
- Willingness to learn and grow in the role
- Competitive remuneration package
- A strong private medical insurance plan
- Ηybrid work model
- Professional development and advancement opportunities