CRM Executive, Ogilvy One

• Minimum 1 year of experience in a CRM role.
• Hands on experience working with Email Marketing Platforms (Salesforce, Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.).
• Salesforce Marketing Cloud certification would be a benefit.
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
• Understanding of key customer metrics (acquisition rate, retention rate, churn rate, etc.).
• Degree in Marketing, Communications, or related field.
• Strong oral, written, communication, and presentations skills.

• Effectively manage CRM campaigns. Implement CRM strategy and campaigns’ execution (newsletter, viber/sms, push notifications etc.); and be responsible for scheduling, sending, editing & testing CRM campaigns.
• Ensure campaign’s layout, design and overall content are optimized for best results per channel.
• Identify & analyze users’ behavior patterns, build customer segmentation and personalization strategies, conduct A/B testing, design ongoing communications plans targeted to those segments.
• Assist in the design and content development of user experiences, including design of customer journeys, promotional links, loyalty tactics, etc.
• Track customer/business KPIs and overall performance.
• Create ongoing reporting of CRM metrics and conduct ongoing research monitoring industry’s best practices.

• A competitive package matching the candidate’s skills and experience
• Private medical health insurance program
• Gain access to the best local and global trainings
• Privileged access to state-of-the-art AI tools (WPP Open)
• Great work environment
• Gym/workout membership

Ogilvy