Brand Manager

Kafea Terra

Παιανία, Αττικής
Μόνιμη
Πλήρης Απασχόληση

Πριν 19 ημέρες
Κάντε αίτηση εύκολα

COMPANY PROFILEAt Kafea Terra, for over 30 years now, through constant learning and refreshing our company culture, we offer high quality coffee services dedicated to the creation of a unique experience in every cup, every single moment. We respect and support our partners, offering a positive and free environment, empowering inspiration and fulfillment of personal and professional goals. We invest in state of new technologies, research and professional training to stand out, improve and develop.We take great pride in what we create. Join our team and take a seat for our coffee’s journey!DESCRIPTIONWe are currently recruiting for an enthusiastic Brand Manager to join our Marketing team, to help us further build our brands and raise brand awareness.RESPONSIBILITIES

Analyze consumer insights and brand positioning
Develop and execute solid brand vision, brand plans and route-to-market strategies
Closely co-operate and engage internal stakeholders (sales, finance etc.) as well as external partners (creative & media agencies)
Inspire trust, passion and winning attitude around refreshment agenda across the company
Track market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing mix activities
Review and report brand performance, financials and forecast
Monitor product distribution
Devise innovative growth strategies

Requirements

Bachelor Degree in Marketing, Communications or Business is required (MBA or Master Degree in Marketing, Communications or Business will be considered a plus)

Minimum 5 years’ experience in a Brand Manager - Modern Trade Marketing role (360 marketing activation experience); ideally in a FMCG environment
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Excellent understanding of the full marketing mix
Experience in identifying target audiences and devising effective campaigns
Up-to-date with latest trends and marketing best practices
Analyse quantitative and qualitative Market Data (Nielsen-IRI)
New product launches
Growth mindset, commercial understanding and a strategic approach towards business development
Excellent communication skills with a creative market-oriented approach
Team-player spirit across all company’s functions
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Fluent in English language (spoken and written)

Benefits

Competitive compensation & benefits package
Friendly and challenging working environment
Opportunities for further development
Unique opportunity to participate in several projects

Kafea Terra